A Post a Day Keeps the Excuses Away

In startups, we talk a lot about vision. Less about volume. But execution—unglamorous, cumulative, occasionally boring—is what actually moves the needle. You don’t build momentum with a big idea. You build it by showing up.

So this year, I set a target: 365 posts in 365 days. One per day. No convenient disappearance in Q4. Just one published post, every day, for a year.
And I’m doing it.

People assume the hard part is ideas. It isn’t. The world, as it turns out, is an endless source of nonsense, contradiction, and raw material. Every startup pitch deck, every investor call, every bit of corporate jargon trying to pass for insight—that’s content. If anything, my problem is not a lack of ideas, but throttling the impulse to write five things before breakfast.

The trick isn’t creativity. It’s attention. You turn frustrations into frameworks. You alchemize eye-rolls into essays. Planning isn’t about scheduling posts—it's about being awake enough to notice what deserves commentary. The moment someone says, “That’s just how things are done,” you’ve found your next title.

You’ll never run out of material. The world is far too weird, too broken, too performative. If you're paying attention, there's always another myth to debunk, another metric to dismantle, another system in urgent need of a sardonic paragraph.

The discipline, then, isn’t coming up with something to say. It’s saying it with just enough structure to hit publish, and just enough restraint to keep going tomorrow.

So yes—one post a day. You can do it. Not because every post will be perfect. But because every post is a small act of defiance against creative inertia. And because the world keeps serving up the content, whether you like it or not.